Privacy notice

The Morning Intelligence Ltd customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.

• Contact details
• What information we collect, use, and why
• Lawful bases and data protection rights
• Where we get personal information from
• How long we keep information
• How to complain

Contact details

Email editor@themorningintelligence.uk

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Purchase or account history
• Payment details (including card or bank information for transfers and direct debits)
• Account information
• Website user information (including user journeys and cookie tracking)
• Information relating to compliments or complaints
• Information relating to sponsorship

We collect or use the following information for the operation of customer accounts and guarantees:

• Names and contact details
• Payment details (including card or bank information for transfers and direct debits)
• Purchase history
• Account information, including registration details

We collect or use the following information for service updates or marketing purposes:

• Names and contact details
• Marketing preferences
• Website and app user journey information

We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details
• Account information

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Where we get personal information from

• Directly from you

How long we keep information

We only retain your personal data for as long as necessary to provide our services and meet our legal obligations.

Subscribers We hold your name and email address for as long as you remain a subscriber to The Morning Intelligence. If you unsubscribe, we will delete your contact details within 30 days. You can also delete your account when you unsubscribe which will delete all the personal information we hold. Note that Ghost, our email and subscription platform, may retain data in accordance with its own privacy policy.

Payment and billing information We do not store your payment card details directly. Payments are processed by Stripe, which retains transaction records in accordance with its own privacy policy and applicable financial regulations. We retain records of transactions (such as subscription history and amounts paid) in line with HMRC requirements for accounting and tax purposes.

Sponsorship and advertiser contacts We retain contact details for current and prospective sponsors and advertisers for as long as the commercial relationship is active, plus two years thereafter, unless you ask us to remove your details sooner.

Your rights You have the right to request deletion of your personal data at any time. Where we are required to retain data for legal or regulatory reasons, we will explain this to you at the time of your request. To make a request, contact editor@themorningintelligence.uk

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: editor@themorningintelligence.uk

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:

Information Commissioner’s OfficeWycliffe HouseWater LaneWilmslowCheshireSK9 5AF

Helpline number: 0303 123 1113Website: https://www.ico.org.uk/make-a-complaint